Leather 5.0 We can map the human genome. Put a man on the moon. Ferment beer from 45 million year old prehistoric yeast. But all the science and technology in the world still hasn’t been able to improve upon the humble cowhide for its combination of performance and style.
Which is why it was inevitable that we would create the Leather 5.0 for motorcycle and scooter riders. And just like its Cordura cousin, its award-winning design is paired with removable armor in the shoulders, elbows and back as well as a removable liner and reflective stripes.
But what this 5.0 also has is the unsurpassable protection that a leather jacket offers motorcycle and scooter riders. And let’s face it. Leather jackets just look and smell amazing.
Hmmm. Maybe we should call it the “10.”
Michael Fontanarossa is formerly a senior category manager at Adidas, as well as a designer for Nike and Motorola, Michael has ridden scooters and motorcycles for as long as he can remember. It’s this experience as a real life action figure Read more›
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